DEVELOPMENT STRATEGY
The company 's development strategy
With the vision of ' embellishing contemporary life art and enhancing the taste of public life ', the company aims to become a global leader in the field of culture, art and creativity. At the level of development strategy, the company takes art ceramics as the carrier, promotes and inherits Chinese traditional culture, and is compatible with different genres of art styles. Through rapid innovative design, continuous improvement of process flow and highly information-based retail and supply chain management, it is committed to building a leading cultural and creative enterprise with self-operated channels and brands at home and abroad.
The company 's business development goals
1. Business development positioning
In the next three years, the company still focuses on the research and development, design, production and sales of daily ceramics. The company will inherit the competitive strategy of leading design and winning technology, and introduce information management to improve internal control and supply chain management level, pay close attention to and carefully expand domestic and foreign markets, explore channel innovation and new business models, and actively cultivate the market share of private brands at home and abroad.
2. Strategic development goals for the next three years
In the next three years, the company will focus on the general idea of management improvement, resource integration, brand positioning and channel innovation, and implement the strategic goal of ' building platform, creating channel and establishing brand '.